Updated November 7, 2026. This page explains how the HerDay by Wife Perks morning newsletter uses your information. Questions or deletion requests: moe@wifeperks.com.
We store your confirmed email address, your name, and the answers you choose during onboarding: interests, favorite brands, cuisines, preferences to avoid, location, travel distance, budgets, important dates and your preferred delivery time and timezone. We also save your consent choices, newsletter history and feedback. If you sign up through a blog gift offer, we store the article and your eligibility to administer that offer. Only share information about someone else that you have permission to provide. Your partner is not contacted.
If you request HerDay through a Facebook or Instagram Instant Form, Meta provides the form submission and email address to HerDay by Wife Perks so we can send an invitation to confirm your email and personalize your preferences. We record the form, ad and delivery status to avoid duplicate messages and troubleshoot errors. Receiving the invitation does not activate a newsletter or AI consent; you decide whether to confirm and complete onboarding. Contact us at the address above to request deletion.
If you join the Perks waitlist, we store your email address, the time you joined and your consent to receive availability emails separately from newsletter enrollment. Joining does not create a newsletter subscription or paid membership. Contact us to remove your waitlist entry.
Your account and preferences are stored in Cloudflare D1. With your separate AI consent, relevant preferences and approximate city or country are shared with OpenAI to find and assess ideas. We do not intentionally include your inbox address in recommendation prompts. Our OpenAI requests use store:false; that setting does not remove the provider’s own security and retention practices.
Sendy and Amazon Simple Email Service process your email address, name, newsletter content and delivery information to send the email. Personalized newsletter content can reflect your preferences. The full onboarding profile stays in D1 rather than being copied into Sendy’s subscriber fields. Links to retailers take you to their own sites, which have their own privacy practices.
Stripe processes paid membership payments and collects payment and shipping information for the monthly gift. HerDay by Wife Perks stores Stripe customer and subscription identifiers, membership status, email scheduling choices, and private fulfillment notes for monthly gifts and eligible offers; card details remain with Stripe. Pausing or unsubscribing from newsletter emails does not cancel a paid membership.
When a visit contains campaign tags or a Facebook or Instagram referrer, a first-party cookie remembers the first and most recent recorded source for up to 30 days. We store numeric campaign, ad and optional ad set IDs actually supplied in the link, a coarse source such as Facebook or Instagram, the public landing-page path and arrival time. We record whether a Meta click parameter was present, without keeping its value, raw referrer URL, full query string, IP address or browser fingerprint. Missing IDs are not filled from campaign defaults. If you request signup, the source snapshot travels with your confirmation link, including on another device, and stays linked to confirmation and completed onboarding. An existing account’s original source is not overwritten by later sign-ins. URL tags may be copied and do not prove a paid impression.
These first-party signup records help us understand where subscribers discover HerDay by Wife Perks even when Meta does not report a conversion. They are not sent to Meta and do not enable its pixel or advertising cookies. Your Meta cookie choice continues to apply. Anonymous source records expire after 30 days and are excluded from new backups; account-linked source records are deleted with the account, with private backup copies expiring under the 30-day backup policy. Browser cookie blocking, missing link tags or switching devices before requesting confirmation can prevent a match.
If you enter through a homepage testing link, a first-party cookie remembers a randomly assigned page for up to 30 days. We record a visible page-load receipt, the assigned version and public numeric campaign/ad identifiers to compare signup completion. We do not store your IP address or full browser history for this test. If you create a new account, that version is retained through email confirmation, including confirmation on another device, and linked to completed onboarding, a scheduled seven-day active-status check and any validated paid upgrade. These account-linked records are deleted with your account. Anonymous page-assignment records are retained for up to 90 days; copies in private backups expire under the 30-day backup policy. This first-party test does not send names, addresses, preferences, experiment tokens or account-level results to Meta. The separate advertising-cookie choice below continues to control Meta Pixel.
We record synchronization results, campaign identifiers and sending status to handle failures and avoid duplicate emails. New personalized campaigns have open and click tracking disabled. Delivery status does not prove that a message reached your inbox. Essential first-party session cookies keep you signed in after email confirmation. Public newsletter signup does not require a ChatGPT account. The private operations area uses a separate owner sign-in.
When you follow a subscriber’s referral link, a first-party referral cookie remembers the invitation for up to 30 days. If you request a new account during that period, we retain the referral through email confirmation and onboarding, including confirmation on another device. We store who referred the account, qualification dates and reward records in D1. Link-visit totals may include repeated visits and automated previews. Referrers see counts and reward status, never their friends’ addresses or preferences. Referral data is not sent to Meta. Physical rewards are reviewed by the owner; delivery is arranged through the recipient’s confirmed email. You can request deletion through support. Referral records in private backups expire with the 30-day backup retention period.
If you allow advertising cookies, we use Meta Pixel on our public pages to measure visits, named button and navigation interactions, and completed newsletter signups from Facebook and Instagram ads. Click events describe the control used, such as a signup button, public FAQ, onboarding Continue or Back, or a newsletter action, rather than its contents. On the fixed preferences, morning newsletter and saved-ideas pages, the manually configured pixel can send these generic navigation events without recording private page views. We do not send selected options, typed answers, idea titles, destination links or idea identifiers as click data. Clicking a signup button is recorded separately from completing a subscription. Meta can receive browser and network information, IP address, public page and ad-click information, and advertising cookie identifiers. We do not include your email address, name, partner’s details, saved ideas or onboarding answers in these events, and automatic advanced matching is not enabled. The pixel does not load on sign-in, email confirmation, action-confirmation URLs with idea identifiers, or administration pages. A navigation click is an intent, not proof that a save, pause or unsubscribe succeeded.
Advertising cookies are off until you choose “Allow ad cookies.” “No thanks” keeps them off without affecting signup or email delivery. Use “Cookie choices” at the bottom of a public page to change your choice. We honor Global Privacy Control by keeping advertising cookies off. We ask for a fresh advertising-cookie choice when this expanded click measurement is introduced. Your choice is remembered in this browser for up to 180 days; Meta’s cookies and data are also subject to Meta’s privacy policy. We do not backfill signup events collected while advertising cookies were off.
You can change your answers, delivery time and consent choices in newsletter preferences. Pause the newsletter there or use the unsubscribe link in an email. Unsubscribes, bounces and complaints are synchronized back from Sendy; a suppressed address is not automatically re-enrolled. A budget is a recommendation preference and never authorizes a purchase or booking.
For a copy of your information or to delete your account, email moe@wifeperks.com from your confirmed address. We verify account ownership before acting. Newsletter unsubscribe and account deletion are different: unsubscribing stops emails while leaving your saved preferences available.
For a one-time HerDay store purchase, Stripe processes payment and collects the billing and, where needed, shipping details. We store the selected item and option, accepted price and terms, order and payment references, delivery details, fulfillment updates and refund records in our private application database. We do not store your full payment-card number. Our team uses the information needed to purchase, book and fulfill your chosen item with its source merchant or provider. Order pages require your own confirmed-email sign-in; a forwarded newsletter link does not grant access to orders or authorize payment. These order pages do not load advertising tracking. Contact us about order information or deletion requests so we can also address any outstanding purchase or refund.
Saved account information remains while your account is active or until deletion. Operational records are retained to reconcile sending, consent and errors. Daily database snapshots are held in private Cloudflare storage for up to 30 days. Login sessions, confirmation links and pending verification requests are excluded from these snapshots. Older snapshots are removed by scheduled maintenance. Recovery must preserve unsubscribes and apply deletion requests before sending resumes.
Access to subscriber records and backup downloads is restricted to the configured HerDay by Wife Perks owner. Sending and AI credentials stay in encrypted server settings. We use subscriber information to operate and personalize this service; we do not sell subscriber profiles or use them to send messages to your partner.